Jocko Willink, Gustavo & Dean Lister


The audio version of the review is available at www.thebjjmentalcoachpodcast.com

By Gustavo Dantas

Have you ever pictured how an adult Jiu-Jitsu theme park would look like to you?

If you love jiu-Jitsu, how does this scenario look to you?

You wake up at 8:00 am, have breakfast, take a jiu-jitsu class from a World Class Coach at 10:00 am, have a healthy lunch at 12:00 pm, then From 1:00 pm to 4:00 pm you can hang out in nature, water sports, take a nap, whatever you want.

At 4:00 pm you attend another class followed by a light dinner at 6:00 pm. Then you take one more class at 8:00 pm, followed by a light snack before bed, and repeat all over again in the next day!

That sounds exhausting, right? Well, this is what many of the five hundred attendees of the 2019 Origin USA Immersion Camp in Maine did from August 25th to the 31st. By the way, the event was sold out three months before the Camp!

You may say: “Gustavo, I’m too old for this man; I can’t keep up with that!”

Let me ask you this when you go to a theme park, do you have to go to all the rides and attractions? Maybe you do, perhaps you don’t, the same at the Origin Camp, multiple activities are available daily, and YOU pick what you want to ride.

Previous attendees and coaches who have been attending the Camp for the past eight years have one secret to “survive” the theme park: “Pace yourself!”

Many attendees told me: “During my first experience, I tried to ride everything all out on the first day; as a result, I couldn’t move the next day!LOL!”

Andre “Dedeco” Almeida, the co-owner of Origin and the co-promoter of the Camp told me:

“Gustavo, I tell the attendees: You have to listen to your body during Camp. If you need a break, then take a break. If you want to attend the seminar and don’t roll after, many people do that. You decide!”

Have you heard of the quote: “Consistency is the key to success”, well the Origin USA Immersion Camp is a clear example of that. Dedeco said:

“In 2012, the Camp had twenty-two attendees, and fifteen were my students.”

So since then, they started to grow, thirty, forty, fifty, sixty, one-hundred to currently in 2019 reach five hundred attendees in a week camp divided into two blocks. Sunday through Wednesday, and Thursday through Sunday. Many attendees stay for the whole week!

Dedeco, Gustavo & Pete

I was very fortunate to be invited by Origin USA to be one of the guest experts of the event along with ADCC Champion Dean Lister, The former Navy Seal, Jiu-Jitsu Black Belt and Leadership expert, Jocko Willink, who is one of the co-owners of Origin, 6th Degree Black Belt Alexey Cruz, Former MMA Pro Fighter and 4th degree black belt Rafael Rebello, Pete Roberts, the co-founder of Origin and Andre “Dedeco” Almeida, whom I know since 1992 when we trained together as a blue belt in Brazil.

The Camp Laurel on Echo Lake is INCREDIBLE! Top-Notch! Everything you need to enjoy your Jiu-Jitsu Theme park is there. Three mat areas available 24 hours, great food, laundry, Outdoor activities, AND the community!

I cannot say enough good things about the culture and community that Origin USA has created. Great vibe with all kinds of people! You meet multiple entrepreneurs, firefighters, police officers, former and on-duty military, doctors, students, you name it! And all of them had one connection in common: Jiu-Jitsu.

Here is the definition of Immersion:

(Quote) “The act of immersing or the state of being immersed such as: instruction based on extensive exposure to surroundings or conditions that are native or pertinent to the object of study. ” (Unquote)

According to this definition, have you ever experienced Immersion before? If you did, regardless of the topic or subject, you understand that Immersion is about learning, growing, developing, and or strengthening relationships.

And I tell you what, I personally benefited from all of above and I was there for only four days, I couldn’t stay for the whole week due to prior commitments.

The classes were called “Breakout sessions”, and in a couple of occasions, I had the honor to teach with Dean Lister and Jocko Willink.

In one of the sessions, Dean, who speaks four languages, used a great analogy while teaching the white belts, he said:

“Imagine a scenario that you are learning a new language, like Spanish, for example, and today’s topic is ordering food in a restaurant, that is it. There are a lot more scenarios to learn, but this is what you will be working on right now.

Similar to jiu-jitsu, today we are working on just three options from the guard, that is it, there will be many many scenarios, situations, that eventually, if you keep studying you will be exposed to and you will learn, just like when you’re learning a new language. It takes time and practice.”

Dean, who is fluent in Portuguese, multiple times has immersed himself in Brazil to learn jiu-Jitsu and Portuguese. What he is saying is, don’t try to learn the whole dictionary at once, don’t try to learn one hundred things at the same time. A great analogy that I will use for sure.

On the last day of the Camp, I held a Mental Skills Training Q & A Session. Let me ask you the same question I asked the attendees:

“If you have ever competed before, have you ever left a tournament telling yourself: That was not me there, I did not perform the way I trained.”

Well, if your answer is no, chances are you haven’t competed enough in jiu-jitsu, and if your answer is YES, something was holding you back, and it’s your responsibility to find the root of the issue and deal with it.

Basically, that is what we talked about, what might be holding you back from performing to the best of your abilities, not only in jiu-jitsu, but also in your personal and professional life.

If you would like to know more about this topic, visit www.thebjjmentalcoach.com and watch for free the list of the “Top 10 Mental Mistakes BJJ Competitors Make and How to Avoid them”.

I also shared about the 501 C3 Nonprofit Organization Jiu-Jitsu Tribe, which I co-founded ten years. Our mission is to provide facility makeovers for social projects across the globe. In addition, we raise funds to support their necessary monthly expenses. This allows the tribe leaders to keep inspiring, impacting, and improving the lives of at-risk children and young adults of impoverished communities for free!

All proceeds of The BJJ Mental Coach® online courses sold at the site are 100% donated to the organization. You can also donate at www.jiujitsutribe.org.

Someone asked me, “Gustavo, what did you think of the Camp, five stars?” I said: “Nah six stars!” I learned new moves, concepts, analogies, and I developed and or strengthened relationships during this short trip, and you can do the same next year.

In 2020, if you’re not only interested but committed to immersing yourself on extensive exposure to surroundings or conditions that are native or pertinent to the object of study, which is Jiu-Jitsu, sign up for the Camp early and you won’t regret.

For all the 2019 attendees, it was a pleasure to connect with you all, and special shout out to one of the hardcore The BJJ Mental Coach supporters, the brown belt Marshall Troy, who took the lessons from my videos and online courses, and utilized not only in Jiu-Jitsu, but specially in his personal and professional life!

Marshall & Gustavo

I hope to see you in 2020 Origin Community! OSS!


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